NEW YORK – Under Armour Inc. wants to protect its “I will” catchphrase.
The athletic clothing maker, based in Baltimore, has filed a trademark infringement suit against Nike Inc., claiming its rival has inappropriately used variations of the phrase in its marketing.
Under Armour says that since late last year, Nike, based in Portland, has launched an advertising campaign using phrases like “I will protect my home court,” and “I will finish what I started.”
Under Armour says such use of “I will” is “likely to cause confusion, mistake, and deception.” Under Armour said that it has been using its “I will” phrase on hundreds of products, packaging and various types of marketing since as early as 1998.
In an email response to the Associated Press, Nike spokeswoman Mary Remuzzi declined to comment at this time, saying the company just learned of the lawsuit.
According to the documents, Under Armour is requesting a permanent injunction to bar Nike from using the “I will” phrase. It is also wants Nike to destroy all products, packaging and signs that use the tagline. It also wants Nike to pay Under Armour all profits arising from the use of the phrase, and is seeking to recoup damages.
The suit was filed Thursday in federal court in Baltimore.
Johnson & Johnson under investigation
TRENTON, N.J. – Federal prosecutors are investigating Johnson & Johnson’s practices in marketing a line of hip replacements recalled in 2010 because many had to be replaced within a few years – part of a string of more than 30 product recalls by the health care giant in the last 3 1/2 years.
The U.S. Attorney’s Office in Massachusetts and the Civil Division of the U.S. Justice Department last August sent Johnson & Johnson an “informal request” for information about its ASR hip replacements, J&J reported in a regulatory filing Friday.
The company’s annual report to the Securities and Exchange Commission states that the government has asked for additional documents from DePuy Synthes and two related subsidiaries. They have turned over the documents and are cooperating fully with investigators, the filing states.
DePuy Synthes is one of the world’s biggest makers of joint replacements, surgical trauma equipment and other orthopedic surgery products.
The filing didn’t specify what the government is looking for, but J&J has had legal problems before over its artificial joints.