February 27, 2013 in Sports
Patrick boosts Daytona ratings
NEW YORK – With Danica Patrick starting from the pole, the Daytona 500’s television ratings were much higher than last year’s.
Sunday afternoon’s race earned a 9.9 rating and 22 share on Fox, the network said Tuesday. That’s up 24 percent from 2012, when rain pushed the event to a Monday night. It was the highest rating since 2008.
Jimmie Johnson won the race while Patrick was eighth, the best finish by a woman at the Daytona 500.
The race had plenty of buildup: Patrick making history as the first woman to start a Sprint Cup …
You have viewed 20 free articles or blogs allowed within a 30-day period. FREE registration is now required for uninterrupted access.
Registration Required
- log in to your Spokesman.com account for unlimited viewing and commenting access.
- Don't have a Spokesman.com account? Create a Spokesman.com profile and register for FREE access.
-
S-R Media, The Spokesman-Review and Spokesman.com are happy to assist you. Contact Customer Service by email or call 800-338-8801
NEW YORK – With Danica Patrick starting from the pole, the Daytona 500’s television ratings were much higher than last year’s.
Sunday afternoon’s race earned a 9.9 rating and 22 share on Fox, the network said Tuesday. That’s up 24 percent from 2012, when rain pushed the event to a Monday night. It was the highest rating since 2008.
Jimmie Johnson won the race while Patrick was eighth, the best finish by a woman at the Daytona 500.
The race had plenty of buildup: Patrick making history as the first woman to start a Sprint Cup race from the pole, the revamped cars, no more tandem drafting and a frightening crash the day before in the second-tier Nationwide Series.
The increases in viewership were particularly notable in some of the country’s biggest cities. Ratings were up 91 percent in Chicago, 64 percent in San Francisco, 60 percent in Los Angeles, 59 percent in Boston and 43 percent in New York.
The average rating for women between the ages of 18 and 34 grew by 16 percent.
Ratings represent the percentage of all homes with televisions tuned to a program. Shares represent the percentage of all homes with TVs in use at the time.
© Copyright 2013 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Spokane7
Celtic Woman is coming to Spokane
Please keep it civil. Don't post comments that are obscene, defamatory, threatening, off-topic, an infringement of copyright or an invasion of privacy. Read our forum standards and community guidelines.
You must be logged in to post comments. Please log in here or click the comment box below for options.
comments powered by Disqus