Kootenai Medical Center in Coeur d’Alene is changing its name to Kootenai Health.
For the past six years Kootenai Health has been the name of the umbrella organization that operates Kootenai Medical Center and affiliated health services. Now, the hospital also will be known as Kootenai Health.
Kootenai also announced today a new structure for its 77 physicians and their practices. Those “employed physician practices” now will operate under the umbrella name Kootenai Clinic.
The new brands are intended to emphasize the organization’s regional vision and clinical structure, Kootenai said in a news release.
Kootenai also has dumped its familiar blue “K” logo, which incorporated a medical cross, for a new “spark” logo designed to represent “Kootenai’s vision of reaching out to others and bringing everyone together for the benefit of patients,” the release stated.
The spark design uses Kootenai’s signature blue as well as greens “to represent healing and growth,” Kootenai said.
sponsored Jargon is confusing, by definition. And the financial world has its own set of cryptic words.