July 12, 2013 in Features

Twinkies bounce back, and with longer shelf life

 

NEW YORK –Twinkies don’t last forever, but they’ll have more staying power than most people remember when they return to shelves next week.

Hostess Brands LLC says the spongy yellow cakes will have a shelf life of 45 days when they start hitting shelves again Monday. That’s nearly three weeks longer than the 26 days the previous owner had stated as the shelf life for Twinkies.

A spokeswoman for Hostess, Hannah Arnold, says the change to extend the shelf life was actually made by the old company that went bankrupt, with the longer-lasting cakes first hitting shelves on Nov. 1 of last year.

But the old company stopped production just weeks after that, meaning the Twinkies most people are familiar with had the shorter lifespan.

Arnold declined to say what changes were made to extend the shelf life, saying that it is proprietary information.

The New York Post also reported last week that Hostess will start freezing some of its cakes to extend shelf life. That means Twinkies would be delivered to stores frozen so retailers can stamp their own expiration dates on them.

Arnold said in a statement that “a select number of retail customers” representing about 10 percent of its distribution made the request for frozen products. She declined to say which retailers requested the frozen Twinkies.

As to whether the freezing would affect the taste, Arnold said in a statement that “any suggestion that Hostess is changing the integrity of the iconic snack cakes consumers have loved is completely untrue.”

Associated Press


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