NEW YORK — Maps are where it’s at. Just ask Google, which bought maps app Waze for more than $1 billion, or Apple, which snapped up two small mapping startups earlier this month.
Enter Citymaps, which bills itself as a social map that helps people discover new places rather than simply get directions to a destination. The New York-based startup launched a new, expanded version of its navigation app on Thursday that includes all U.S. cities and 15 million businesses. The free app is currently available for the iPhone. An Android version is in the works.
Citymaps lets people customize maps so that no two look alike. Users can create and share their own maps, such as “best coffee shops” or “late-night food.”
Of course, Citymaps can be used for old-school navigation, too. But the company is betting that in the age of customized search results and news feeds, maps should follow suit.