October 16, 2013 in Business

Hans Riegel, Haribo gummi bear pioneer, dies at 90

Geir Moulson Associated Press
 
Associated Press photo

Longtime Haribo boss Hans Riegel poses with the company’s mascot in 2009.
(Full-size photo)

BERLIN – Hans Riegel, who made German candy maker Haribo and its signature gummi bears a chewy hit for children – and adults – across the globe, died on Tuesday. He was 90.

Haribo said in a statement that Riegel died unexpectedly of heart failure in Bonn, where it is based. He had been recovering from an operation to remove a benign brain tumor.

Riegel was the son of the company founder, also named Hans Riegel, who in 1920 set up Haribo – an acronym for “Hans Riegel Bonn.” In 1922, his father invented the “dancing bear,” a small bear made out of fruit gum that laid the foundations for Haribo’s later success with the “gold bear.”

The company founder died in 1945. Upon being released as allied prisoners after World War II, Riegel and his younger brother, Paul, set about rebuilding the family firm. Haribo had only about 30 employees immediately after the war but, as West Germany’s economy took off, the number was up to 1,000 five years later.

Paul Riegel, who died in 2009, focused on production while Hans Riegel took charge of marketing and sales – for instance, promoting the company’s wares with the slogan “kids and grown-ups love it so, the happy world of Haribo.”

Haribo said Riegel took inspiration from children’s magazines and comics, once saying: “I love children. They are my customers. I have to be informed about what they want to nibble, what they think, what language they speak.”

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