SEATTLE – Introducing flashy monikers like “Northwest Frost,” “Purple Reign” and “Seattle Stealth,” the University of Washington, along with Nike, unveiled on Friday its new football uniforms for the 2014 season.
Included in the new wardrobe are three jerseys (purple, white and black), four pants (white, black, purple and gold) and three helmet colors (white, black and gold). The uniforms are a product of “Nike Pro Combat Uniform Technology,” which, according to a release from UW, features “lightweight padding” that integrates directly into “the crucial ‘hit zones’ in the baselayer,” along with “Flywire technology” in the neckline.
The hope is that players and recruits will think they look pretty cool, too. As part of the announcement, UW created a standalone web page that includes explanations for a handful of unique details featured throughout the uniform.
A sled-dog formation is stitched into the neck interiors of each jersey, playing on the program’s belief that “no dog runs alone,” a theme present throughout renovated Husky Stadium. The top left corner of each player’s number is stitched gold, an attempt to represent what the school termed “the Huskies’ ownership of the Northwest territory.” And beneath each player’s shoulder is a patch shaped to resemble the “jaws” shape of Husky Stadium’s upper decks.
UW’s new white helmet is coated in a frost-like finish, featuring tiny bumps that are “designed to resemble Northwest frost.”
It’s all part of UW’s intent to market coach Chris Petersen’s first season as a fresh start. The web page featuring the new uniform greets visitors with the message: “New Era. New Look.”
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