Company trying to respond to shifts to PCs, mobile devices
NEW YORK – Macy’s Inc. is cutting 2,500 jobs as part of a reorganization to sustain its profitability.
Shares rose 5.5 percent in after-hours trading Wednesday.
The announcement comes on the heels of a strong holiday shopping season for the department store chain, which also runs the higher-end Bloomingdale’s chain.
Macy’s said the moves will save it $100 million per year and forecast a 2014 profit above Wall Street’s forecasts.
Macy’s has been a standout among its peers throughout the economic recovery and has reaped the benefits of its strategy of tailoring merchandise to local markets. But like other merchants, Macy’s is grappling with a still cautious shopper. It’s also trying to respond to shoppers’ shift toward buying and research on their PCs and mobile devices like smartphones.
While Macy’s will cut jobs, it is also planning to reassign or transfer some workers.
It’s also adding positions related to online shopping, a growing area for the company, and warehouses.
That will leave its workforce level at about 175,000.
It’s also shifting merchandising responsibilities for “soft home categories” like sheets and towels from the district level to the regional and national level. Macy’s says that such goods change less often than clothing and accessories and are less subject to local tastes.
The moves come after a solid holiday shopping season for the chain. Revenue at stores opened at least a year, a key indicator of a retailer’s health, rose 4.3 percent in November and December.
The company is optimistic about this year. It expects earnings per share of $4.40 to $4.50 in 2014, besting analysts’ prediction of $4.36 per share, according to FactSet.
“Our company has significantly increased sales and profitability over the past four years, and we have created a culture of growth at Macy’s Inc.,” said Terry J. Lundgren, Macy’s chairman, president and CEO, in a statement.
“As the success of these strategies has unfolded, we have identified some specific areas where we can improve our efficiency without compromising our effectiveness in serving the evolving needs of our customers.”
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