Gregory T. Mount, a veteran of more than 25 years in the hospitality business, was named the new CEO of Spokane-based Red Lion Hotels Corp.
He succeeds interim CEO James P. Evans, who served in that role following last summer’s retirement of Jon Eliassen. Evans will remain a member of the company’s board.
“Greg has a proven track record of successfully increasing the brand value, visibility and geographic footprint of a number of hotel chains, and we are confident that he is the right leader to grow Red Lion,” said Mel Keating, chairman of the Red Lion board.
The company currently has 55 hotels across the western United States and British Columbia. Its focus in recent years has been on expanding the number of franchises that carry the Red Lion brand.
Recently Mount has been president of Richfield Hospitality and its subsidiares, Sceptre Hospitality and Richfield Hospitality China. Those companies provide customer management and revenue management for more than 3,000 hotels worldwide.
Before that Mount he held senior roles at Sage Hospitality, as well as Starwood Hotels & Resorts Worldwide.
“Greg’s expertise will allow him to continue and accelerate the multi-pronged go-forward strategy focused on refining our owned hotel portfolio, increasing our franchising footprint and pursuing development opportunities in major Western U.S. markets,” Keating said in a release.