Pedestrians craned their necks as Derek Jeter stood in front of a food truck parked across the street from Central Park.
As the New York Yankees captain winds down his baseball life, part of his attention already is turning to his future business career.
He announced the launch of Jeter Publishing, a partnership with Simon & Schuster, last November and became a partner and brand development officer of Luvo, a food company encouraging healthy nutrition that also struck an agreement with the Yankees. The 40-year-old posed for pictures with the company’s first food truck Monday.
“You’ve got to get involved with things that mean something to you, like this here does,” Jeter said. “I don’t think you just attach your name to anything that’s out there. It has to mean something.”
As he’s climbed the lists of Yankees career leaders, alongside Babe Ruth, Lou Gehrig, Joe DiMaggio, Yogi Berra and Mickey Mantle, Jeter has struck deals with national brands such as Gatorade, Movado, Nike’s Brand Jordan, Rawlings and the memorabilia dealer Steiner Sports.
“There’s things that I thought of, but still my number-one priority is to play right now. I’ll have plenty of time to think about that when I’m finished,” he said.
The National Baseball Hall of Fame says next month’s gala concert featuring the Boston Pops and Paul Simon has been canceled. No reason was given.
The Aug. 2 event was to have been part of the museum’s 75th anniversary celebration.
Clearing the bases
The Giants signed Dan Uggla to a minor league contract. He will report to the Triple-A Fresno after taking a physical. … The Brewers called up right-hander Jeremy Jeffress from Triple-A Nashville. Reliever Rob Wooten was optioned to Triple-A to make room for Jeffress. … Yankees first baseman Mark Teixeira will be sidelined for at least three games because of a strained muscle in his back. … The Indians optioned right-handed reliever Austin Adams to Triple-A Columbus, making room on the roster for left-hander T.J. House. … The Rockies placed first baseman Justin Morneau on the 15-day disabled list with a strained neck. … The Rangers activated outfielder-first baseman Jim Adduci from the 15-day D.L.