March 8, 2014 in Business

Drones begin ascent into business world

Tony Bizjak McClatchy-Tribune
 

Christopher Brown, co-owner of Next New Homes Group, uses his multirotor helicopter drone to take aerial video of a home in Sacramento, Calif., on February 25.
(Full-size photo)

SACRAMENTO, Calif. – Drones, once known as weapons of war, are undergoing a dramatic makeover as a hot new business tool in the sky. But, as with unmanned military craft, domestic drones are prompting concerns over safety and privacy.

No agency tracks how many drones are now buzzing overhead. But it’s likely hundreds a day hit the skies on commercial missions, equipped with video cameras and launched by entrepreneurs looking for faster, cheaper and easier ways to provide services.

Lightweight drones, some hardly bigger than a Frisbee, shoot dramatic bird’s-eye videos of ski races and outdoor weddings. They provide aerial footage for car commercials and real estate promotions.

The new breed of small domestic drones – known more formally as “unmanned aviation systems” or “remotely piloted aircraft” – can sell for $1,000 to tens of thousands of dollars, depending on size and sophistication. Users say operating the remote-controlled, spider-like craft costs far less than hiring a helicopter or plane and allows users to fly into tight spaces, including indoors.

“Drones are the future of aviation,” said Patrick Egan, a Sacramento, Calif.-based consultant and an advocate for unmanned commercial craft. “It is already here. They are around you. And they are flying and doing jobs; you just weren’t aware of them.”

Christopher Brown of Next New Homes Group, a home sales and marketing company based in Roseville, Calif., called drones “a game-changer” for his industry. His company uses a small six-rotor copter to take videos and photos for developers to use in marketing materials.

“We used to have to hire a helicopter or airplane and hope the weather is perfect on the day we scheduled three weeks in advance and hope we get the right shot from 1,000 feet,” he said. “Now we can do it from 100 feet with way more angles for one-tenth the cost.”

There is a hitch, though: Federal policy prohibits the commercial use of drones. The Federal Aviation Administration requires that commercial flights use certified aircraft and licensed pilots. Low-altitude use of drones by hobbyists is allowed, as are some research projects that use the technology.

That commercial ban appears to be only temporary. Congress has given the FAA until September 2015 to write an initial set of rules on how to safely allow unmanned, commercial aircraft into U.S. airspace. For now, FAA officials say, they’re sometimes issuing verbal warnings when they learn of drones being used for profit. A spokesman said the agency has sent about a dozen cease-and-desist letters.


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