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The Spokesman-Review Newspaper
Spokane, Washington  Est. May 19, 1883

Game plan necessary for back to school

Backpack bargains, sweater steals can be found but it’s about timing

Tori Smith, center, director of the Southwest Branch of the Boys and Girls Club in Wichita Falls, Texas, helps several club members pick out new backpacks for school last week. (Associated Press)
Anne D’Innocenzio Associated Press

NEW YORK – The start of the school year is just around the corner, and you haven’t shopped yet?

Don’t fret. To get the best deals, it’s all in the timing.

Need sweaters? Wait until later in the fall. Backpacks? Hold off until late September, if you can.

“I think it is knowing and planning ahead of time. What am I going to need in the next six months?” said Kristin Cook, managing editor of Ben’s Bargains, an online deal site that put together a list of the worst things to buy right now for the back-to-school season.

Of course, some discounters have consistently low prices. Wal-Mart Stores Inc., which pushes everyday low prices, has launched extra discounts for the back-to-school shopping period. Earlier this month, it launched thousands of new price cuts, including on the 10 most-searched items online so an assortment of $12.88 backpacks are now $7.

And you should take advantage of limited free shipping offers. Target Corp. is temporarily waiving the minimum purchase order of $25 for free shipping on all items until Saturday. However, oversized handling fees may still apply.

There are also other gimmicks. J.C. Penney, which operates 800 stores nationwide, is offering $10 haircuts for kids for grades kindergarten through sixth until Aug. 31.

You can also take advantage of tax-free back-to-school shopping. Seventeen states have such sales tax “holidays.”

“Arm yourself with information,” said Traci Gregorski, vice president of marketing for research firm Market Track, which tracks promotions at various retailers. “Lots can be found on websites, apps and circulars.”

• Start shopping now for pens, notebooks and other supplies. Staples brought back its “Less List,” which offers basics like one-subject notebooks for 25 cents and two-pocket folders for 15 cents, as well as a 24-pack Crayola crayons for 50 cents.

Wal-Mart rolled back prices on all three Texas Instrument calculators to $88. These graphing calculators are for high school and above and are normally $96 to $125.

Target is testing a new way to shop for supplies online called School List Assist, which is an online hub that offers a selection of the most common supplies for grades kindergarten through eighth grade.

For those stores with high spending thresholds for free shipping, just go to the store, said Benjamin K. Glaser, features editor at DealNews, because you’ll just spend more trying to meet that $50 minimum.

• Stock up on summer clothing, taking advantage of clearance sales. Gap’s Old Navy, for example, is offering up to 60 percent off on summer tops. Macy’s is highlighting lightweight casual dresses for teens that are $29.99 and under.

But it’s best to wait to buy jeans, boots and sweaters until well after school starts.

Gregorksi monitored circulars at 13 stores including J.C. Penney, Macy’s, Sears, Target and Wal-Mart the past two years.

“The key takeaway here is that the best chance to get a deal on these fall clothing items is in October,” said Gregorski. “Not only are there more products on promotion, but the deals are as good and often better than the back-to-school months.”

• Glaser notes late August is the best time to buy a laptop before Black Friday sales hit. Right now, the average discounts for laptops are 15 percent, but you can get 25 percent off by the end of the month, he said.

“Laptops are making a comeback, especially the sub-$200 models, due to the influence of Google’s Chromebook,” Cook says. “In fact, sub-$150 models are popping up as of late and should continue through the end of the year.”