McDonald’s switching to cage-free eggs

NEW YORK – McDonald’s says it will switch to cage-free eggs in the U.S. and Canada over the next decade, marking the latest push under CEO Steve Easterbrook to try to reinvent the Big Mac maker as a “modern, progressive burger company.”

Under pressure to revive slumping sales, McDonald’s has already announced a number of changes since Easterbrook stepped into his role earlier this year. In March, the Oak Brook, Illinois, company said it would switch to chickens raised without most antibiotics. And in April, it said it would raise pay for workers at company-owned stores, which represent about 10 percent of its domestic locations.

The decision to switch to cage-free eggs, meanwhile, signals a growing sensitivity among customers to animal welfare issues. That has been fueled in part by places like Chipotle that have made animal welfare standards part of their marketing.

Animal welfare activists also have long called for the banishment of battery cages, which confine hens to spaces so small they’re barely able to move. For at least the past 10 years, the Humane Society of the United States has pressed McDonald’s to switch to cage-free eggs at the company’s annual shareholders meeting, said Paul Shapiro, the group’s vice president of farm and animal protection.

“It’s a real watershed moment,” Shapiro said of the decision by McDonald’s. “It makes it clearer than ever that cages just do not have a future in the egg industry.”

While cage-free doesn’t mean cruelty-free or access to the outdoors, Shapiro said it’s a substantial improvement from battery cages.

Among the companies that have said they will switch to cage-free eggs are Subway and Starbucks, although neither of those chains has laid out a timeline for when they expect the transition to be complete.