Facebook now offers live video for iPhone users

Oversharers, rejoice. Facebook is now offering you a way to share even more of your life on the social network – for those times when a photo or recorded video won’t suffice.

The company Thursday introduced the ability for its U.S. users on iPhone to broadcast video live from their smartphones to friends (or the broader public) on the service. The launch expands a late 2015 test of the feature to a more widespread audience, and pits Facebook directly against live-streaming app Periscope, which is owned by Twitter.

Facebook’s live video push pairs nicely with its broader ambitions to rival YouTube and others in the digital video realm. The company, which increasingly promotes video to users in News Feed, announced Wednesday that people are now watching more than 100 hours of video on the social network each day.