Medical pot ad limits await governor’s pen in Colorado

DENVER – An expanded limit on marijuana advertising awaits the governor’s signature in Colorado.

A bill saying that medical marijuana can’t be advertised to people under 21 passed the Senate 24-11 on Wednesday. A similar restriction already exists for recreational marijuana advertisers.

The House has already approved the expanded advertising restriction.

Sponsors call the expanded limit a commonsense safeguard to prevent underage pot consumption.

The industry does not oppose the bill, though the Colorado Press Association does. The CPA pointed out there’s no evidence anyone has ever aimed pot advertising at children, and that it can be problematic to define what content may appeal to those over 21 but also to children.

Gov. John Hickenlooper is expected to sign the bill into law.