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Washington wine industry rebrands

Bunches of cabernet sauvignon grapes hang on an old-growth vine at Bacchus Vineyards north of the Tri-Cities in this 2017 file photo. (Dan Pelle / The Spokesman-Review)
Bunches of cabernet sauvignon grapes hang on an old-growth vine at Bacchus Vineyards north of the Tri-Cities in this 2017 file photo. (Dan Pelle / The Spokesman-Review)

Just in time for Washington State Wine Month, or August, the Washington State Wine Commission has unveiled a new marketing approach, naming this state “the new epicenter of wine.”

The organization is asking wine enthusiasts – from wineries and hoteliers to restaurants and wine drinkers – to help promote Washington State Wine Month by using the hashtags #WaWineMonth, #WaWine and #NewEpicenter.

Washington is America’s second-largest wine region, with more than 900 wineries and more than 50,000 acres of grape vines.

For more information, visit www.winemonth.com or www.washingtonwine.org.