Kit Kat Pumpkin Pie bar returns, wine and Cheez-It pairing … and Hidden Valley Ranch-flavored Pop-Tarts?
From the food files of the weird, weirder and weirdest – but I’m down to try all three:
No, this pumpkin news isn’t from Starbucks about its in(famous) lattes or Trader Joe’s about its season oatmeal. Yes, it’s only July, but Kit Kat is getting a jumpstart on all celebrations pumpkin with the release of its Kit Kat Pumpkin Pie bar.
Kit Kat first released its Pumpkin Pie flavor in 2017, but it was “very limited in the market,” a represented for Hershey’s said at the time. This time around, the Kit Kat Pumpkin Pie bar is getting a nationwide distribution.
The limited-edition Kit Kats are the classic crispy wafers covered in a pumpkin pie-flavored crème. The Kit Kat Pumpkin Pie bars hit store shelves in August.
Wine and Cheez-It?
Cheez-It and House Wine are pairing up this week. Starting Thursday, a box of House Wine & Cheez-It will be available online for $25, Kellogg, the owner of Cheez-It, announced Tuesday. Half of the box will house House Wine’s Original Red Blend, and the other half will be packed with the cheesy crackers.
“The innovative pairing highlights the cheesy, crunchy satisfaction packed into every Cheez-It cracker and couples it with the red currant aromas and juicy red fruit delivered in House Wine’s Original Red Blend,” said a new release announcing the match. House Wine and Cheez-It also recommended other House Wine and Cheez-It couplings, including Extra Toasty + Sauvignon Blanc and White Cheddar + Rosé (all day).
“We make wines for people to enjoy anytime and anyplace – just like Cheez-It,” said House Wine’s winemaker Hal Landvoigt in the news release. “I create wines that run the spectrum of flavor — from crisp and bright to savory and spicy. From there, I looked for combinations that complement the real cheese found in each flavor of Cheez-It to make the perfect pairing.”
Ranch dressing, please
Pop-Tarts flavored with ranch dressing? Um, no. But an image of a Hidden Valley Ranch-flavored Pop-Tarts posted on social media last month raised a few eyebrows. Hidden Valley Ranch was actually all-in on the creamy idea, the brand’s official account retweeted the suggestion with, “Hey @PopTartUS – let’s have some fun and give the people what they want.”
Kellogg’s Pop-Tarts portfolio has stayed on the sweet side with strawberry milkshake and brownie batter, and its response on Twitter was clearer than its salad dressing: “LOL no.”
A Kellogg representative confirmed that the company is not producing ranch-flavored Pop-Tarts and has no plans to do so.