Stories tagged: marketing
UPDATED: Fri., May 18, 2018, 5:37 p.m.
From chicken to condoms, marketers cash in on royal wedding
If British marketers are to be believed, nothing is a better royal wedding tribute than a limited-edition bucket of fried chicken chased with a bottle or two of Royal Wedding …
Thu., May 3, 2018, 9:21 a.m.
Blue Apron in a race against time
Blue Apron Holdings is in a race against time.
UPDATED: Wed., Dec. 13, 2017, 7:12 p.m.
DNA kits raise security concerns
As DNA tests proliferate, though, some experts worry that consumers may be getting a bad bargain. They say DNA data may fall into the wrong hands, betraying consumers and even …
UPDATED: Wed., Sept. 6, 2017, 1:39 p.m.
Idaho officials designing giant, glow-in-the-dark potato
Idaho officials plan to replace a 6-ton potato replica used for advertising with one that glows in the dark.
Wed., Nov. 16, 2016, 3:29 p.m.
Consultant presents marketing tag lines for city of Spokane Valley
If you had one sentence to describe Spokane Valley, what would it be? That was one of the questions Atlas Advertising, the consulting company that’s been hired to develop a …
Tue., Aug. 16, 2016, 12:29 p.m.
Audit faults NY tourism promotion after damaging storms
Gov. Andrew Cuomo’s administration mismanaged $22 million spent to promote tourism in areas affected by three damaging storms, federal auditors said.
Sun., June 26, 2016
Consumer Confidential: Is your TV set-top box a spy?
Your TV’s set-top box is ratting you out to advertisers. At least that’s the contention of consumer groups that have filed complaints with federal authorities demanding a crackdown on overzealous …
Tue., April 19, 2016, 11:50 a.m.
The new look for Coke … more of the same
Coca-Cola wants Diet Coke fans to feel more like they’re drinking “the real thing.”
Tue., July 14, 2015
Orange bike marketing campaign on South Hill ditched
They were gone almost as quickly as they appeared. A marketing ploy that involved 20 orange bicycles on the South Hill was abandoned Monday afternoon following a wave of criticism …
Thu., Sept. 18, 2014
Churches use religious marketing to draw young members
One billboard stands out among the rest on the elevated train tracks at Post Street downtown: It features a young woman holding a cellphone and looking toward the sky. It …
Sun., July 21, 2013
Strengthen your brand through social media
Not tweeting yet? If your small business doesn’t have a social media presence, you may be missing out on building brand loyalty with your customers or attracting new ones. “Social …
Sat., Dec. 22, 2012
Permit process touted
Spokane Valley officials are so pleased with the city’s improved permit application process that they have paid for billboards and newspaper, radio, Internet and television advertisements to brag. “It really …
Wed., April 18, 2012
Mike and Ike split
PHILADELPHIA – They’ve been together 72 years, but it’s not clear whether Mike and Ike will reach their next anniversary. The colorful candy characters are going their separate ways, and …
Sun., Jan. 8, 2012
Robideaux: To thrive in this economy, you have to evolve
In the new economy, professions won’t run in families as easily as they once did. Generations of doctors, lawyers and small-business owners might soon seem an old-economy relic. Andy Robideaux, …
Sun., March 28, 2010
‘Bud House’ brings together fans from World Cup nations
NEW YORK – Every soccer fan dreams of being on location for the World Cup – but maybe not side by side with fans from every other participating country. But …
Sun., Jan. 17, 2010
Domino’s comes clean with new pizza ads
CHICAGO – For a pizza joint, it’s a bold move to tell customers your crust tasted like cardboard and your sauce was like ketchup. But that’s just what Domino’s Pizza …
Thu., Nov. 13, 1997
Study Pairs Wine Type With Music
Music and wine go together, no? Maybe more than you think, a study suggests. Psychologists say that by serenading supermarket shoppers with either French accordion music or German oom-pah-pah, they …
Mon., May 6, 1996
Big Brewers Aim To Blow The Foam Off Micro Brands Tactics Include Pressuring Distributors To Stop Carrying Small, Rival Labels
George Hancock, a Seattle brewer, got a call last week from the distributor who delivers his Pyramid Ale beers to stores. Sorry, he was told, but the distributor was dropping …
Thu., April 4, 1996
Pepsi Gambles That Blue Cans Will Yield Green
Next to those bright red cans, Pepsi just wasn’t getting the attention it wanted. The company is introducing a vivid blue can in Europe and other parts of the world …
Wed., June 14, 1995
$3.5 Million Awarded To Boost Apple Sales
Taxpayers will spend $3.5 million this year to promote sales of Washington apples overseas - an investment that more than pays for itself, the Washington Apple Commission said. The commission …