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The Step 2 tagline on the online version of the Social Media Sobriety Test sums it up:
“Choose your hours of intoxication.”
About a year ago the coders who work at
The test was just upgraded by 14Four with a holiday theme. As the new version gains blog and broadcast notoriety, those at 14Four who've worked on the sobriety test project say it's been a great showcase of their talents and skills.
In the world of advertising and creative marketing, half the battle is winning eyeballs. And that has clearly happened with the sobriety test, said Jeff Oswalt, 14Four’s president.
Last year’s version involved just a web browser tool that set time limits when one could post messages or photos. The tests themselves were simple: follow a moving object onscreen with a mouse or type the alphabet backwards.
The new version comes with holiday-themed warnings, such as: “Before you hand out copies of your backside or tell your in-laws how you really feel, download the Holiday Party Sobriety Test and protect yourself, from yourself.”
It also added mobile versions for Android and iPhone; you can download the free sobriety app from iTunes.