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Tyler Lafferty explains his uncanny, constant need to create new businesses

This week's main morning event is Thursday's Connect Northwest breakfast featuring Tyler Lafferty, co-founder of Seven2, 14Four and a number of other businesses.

It starts at 7 a.m. at the Georgian Room of the Spokane Club, 1002 W. Riverside Ave. The presentation starts at 7:30 and runs until 9 a.m.

Lafferty is also a member of Greater Spokane Incorporated’s trustees, the Mead School District Riverpoint Academy Board of Advisors, Spokane STEM’s Design and Leadership team and Spokane Youth for Christ.

Among the sponsors of the event is Cowles Co., which also owns The Spokesman-Review.

Registration is $30. You can sign up here.


Duo from Seven2.com start Passenger Pets, an e-commerce experiment

The guys behind hip Spokane media agency Seven2 are branching out. They're diving into what they call an entrerpreneurial experiment, selling photos of dogs and cats.

Photos of dogs or cats that attach to car or truck windows.

Nick Murto and Tyler Lafferty, the principals in Seven2, have launched Passenger Pets. It makes and sells life-size photos of dogs and cats.

For $20, customers get a choice from the eight different dog breeds or two cat breeds. The images are printed on slick clear sheets that cling to interior vehicle windows.

 For safety, the images are meant to be attached to a rear window or a rear side window.

“I got excited about having a physical product,” said Murto. “Everything we’ve done to date has been services (to others). “It was time to get behind our own product.”

Starting next week the first batch of eight dog and two cat images will be available through Amazon.com.

Amazon should help reach more customers as well, Lafferty said. “People have a lot of confidence and trust in Amazon,” he said.

The eight dogs chosen cover six of the most popular breeds plus two all-American mutts. Photos are actually about half-life size, featuring the dog’s or cat’s head and shoulders.

The most likely customers, Murto said, would start with women in the boomer range and up. “Our research suggest the demographic skews older, maybe covering people like my mom or aunt,” he said.

The full story runs in Saturday's Spokesman-Review business section and on Spokesman.com.

Staff photo: Dan Pelle