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The Polar Bear Plunge...Why?

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Jesse Tinsley - The Spokesman-Review

Every January 1st, hundreds trek down to Sanders Beach on Lake Coeur d'Alene to take part in a tradition called the Polar Bear Plunge. Although this year there were vendors selling t-shirts and other trinkets, the event is still informally organized and has not sign-ups or registration. Just come, strip down to swimwear and jump in to welcome the new year. But question still remains, why do they do it?

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Tags: Lake Coeur d'Alene, polar bear plunge, sanders beach