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Autos

Fiat to phase out Dodge cars

“Extra Fiat, hold the Chrysler,” is the basis of the product roadmap expected to be announced Nov. 4, by Chrysler Group. Or should we say, Fiat-Chrysler? To keep the struggling auto union around long enough to bring a wave of Fiats to the United States in 2012, Chief Executive Sergio Marchionne plans to kill many of Chrysler’s current models, particularly Dodge cars. (1)

“Christ! What about the Challenger?”

If this was your first thought on the matter, consider this excerpt from MSN money: 

“Marchionne, who successfully revamped Fiat, appears to be creating a vehicle lineup that stays true to Chrysler's blue-collar muscle-car and pickup roots while adding European-style vehicles to attract a new, more white-collar customer.” 

For the white collars guys, the plan includes bringing Fiat’s premium, sporty Alfa Romeo back to the U.S by 2012, while Chrysler is set to bring the Lil’ Fiat 500 stateside under the Chrysler nameplate. 

In the gap left by Dodge’s ousted cars, Fiat and Chrysler are working to produce several new cars infused with Fiat Technology for U.S. release, including a midsize Chrysler sedan for 2012. 

Sources: 
 
(1) http://articles.moneycentral.msn.com/Investing/Dispatch/market-dispatches.aspx?post=1337558&_blg=1,1337558



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