The contest is called “Cliff Your Ride” and the rules are simple: Submit a video to AutoTrader.ca explaining why your car deserves to be pushed off a cliff (“cliffed”). Visitors to the zany site will vote on which car they think needs to be destroyed immediately before a panel of judges determines a winner from the top twenty vote getters. This lucky person will have their car shoved off a cliff and receive $30,000 towards the purchase of a new car on the site. From a February 12 StategyOnline.ca article: 

“Last week, AutoTrader set up video booths at university house parties and pubs, asking students to complain about their rides, and then posted those videos on its website.”

Visit: http://cliffyourride.autotrader.ca/

Members of MotorSpaceNW’s online group “POS Pride” are specifically encouraged to apply. Bust out those video cameras and tell the story of what makes your ride worthy of a short trip off a cliff. Don’t dawdle, the contest runs through April 10 and climaxes at the end of April:

“AutoTrader will strip the car of recyclable materials and debris before it's pushed off the hill (at an undisclosed location), and the expected final result, besides cheering from the owner, is a fiery explosion.”

Watch the official ad in New Videos or at http://www.youtube.com/user/cliffyourride

Sources:

http://www.strategyonline.ca/articles/news/20100212/autocliff.html