Mike Lanza, chairman of the "Vote No on Props 1,2,3" campaign, asked why the National Education Association gave $1.06 million to the campaign against the school-reform measures, said, "Because they're an organization of teachers and they support their subsidiary organizations around the country. Their membership helps decide these things, what they want to support. They, I think, recognize that what's going on in Idaho is similar to what's happening in other states, and that frankly these are key education questions about how our schools are going to run for many years to come." He said, "We appreciate the fact that there are teachers outside of Idaho who support what we're doing as well."

As for the pro-reform campaign's latest TV ad, which uses an edited 2009 video clip to suggest that the reason the NEA is backing repeal of Idaho's reform laws is to flex the muscles of union power, Lanza said, "The other side has been wanting to portray this from the get-go as union vs. Tom Luna. But I think they're dodging a mathematical reality that we would not be talking about that, and it would not be on the ballot, if it wasn't for the fact that there's widespread opposition to these laws beyond teachers. We got 74,000 signatures." The Idaho Education Association, Idaho's teachers union, has roughly 13,000 members.

The "No" campaign's most recent campaign finance report showed the group has raised $1.4 million and spent $1.3 million, with the largest chunk of its fundraising, $1.06 million, coming from the National Education Association, $280,000 from the Idaho Education Association and the rest from hundreds of small donations from individuals across the state.

The "Yes" campaign's report showed it's raised $164,858 and spent $112,679; the biggest contributions were $50,000 from Melaleuca and $15,000 from Hagadone Hospitality, with other big givers including the Idaho Prosperity Fund at $20,500 and the Idaho Republican Party and Lorna Finman at $10,000 each. In addition, Parents for Education Reform reported raising and spending $200,350 from undisclosed donors; and the Idaho Federation of Republican Women reported raising and spending $115,000, $110,000 of that from Melaleuca.