Bogus Basin, Boise’s non-profit ski area and the largest non-profit ski resort in the country, has named a new general manager: Brad Wilson, who had been general manager at Diamond Peak Ski Resort in Incline Village, Nev., at Lake Tahoe for the past four years, and has worked in the past in top executive or marketing positions for Catalina Island Resort Services, Alpine Meadows, Mountain High Resort, Sugarbush, Brian Head, and Bear Mountain. Before those positions he was sales manager for Heavenly from 1986 to 1988 and a ski patroller at China Peak Mountain Resort from 1978 to 1985.
Wilson said, “I am honored to be chosen to follow in the footsteps of several distinguished leaders at Bogus Basin. This is a great place and a great area. Bogus Basin has a rich history and some unique opportunities for growth and improvement. There is a lot of very positive energy building throughout the valley for Bogus Basin. I am looking forward to some really fun times coming up.”
Tyler Wymond, who chaired the search committee, said candidates “from around the country and around the world” were considered. Brian Ellsworth, president of the Bogus Basin board, said, “Brad is a careful and innovative manager with many years of industry leadership and a distinguished list of accomplishments. We are lucky to have him coming to Bogus Basin.”
Bogus has hit tough times in recent years, due largely to a dearth of snow; a consultant recently recommended an array of improvements to make the resort sustainable in the long term, from year-round attractions to an immediate feasibility study on how Bogus could add a “robust” snowmaking system.