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Tuesday, September 22, 2020  Spokane, Washington  Est. May 19, 1883
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Eye On Boise

Idaho Tourism launches virtual reality video series, to promote outdoor rec attractions

Idaho’s state tourism office has launched a series of “virtual reality” videos to give viewers a chance to virtually raft the Payette River, zip-line in the Snake River Canyon, go paddle-boarding and BASE-jumping, bike the Boise Greenbelt, and experience a whitewater kayak competition, among others. The tourism division of the Idaho Department of Commerce partnered with 360 Immersive LLC of Boise to produce the 360-degree videos, which allow viewers to vary their viewpoint 360 degrees, left, right, down or up.

“We’re excited to be a part of this emerging technology, to give people who’ve never done these activities the opportunity to feel what it is like, and to let the world know that Idaho is an exciting place to visit,” said Diane Norton, Idaho Tourism manager.

The videos can be viewed on smartphones, tablets, laptop or desktop computers; they also can be viewed through a VR viewer or head-mounted display for a “more immersive VR experience.”

Jennifer Lastra, CEO of 360 Immersive, said, “We created these VR experiences to allow people to take control and see for themselves what makes Idaho a great place to visit. VR is a new medium of storytelling that will transform human experiences.”

You can see the videos online here.



Betsy Z. Russell
Betsy Z. Russell joined The Spokesman-Review in 1991. She currently is a reporter in the Boise Bureau covering Idaho state government and politics, and other news from Idaho's state capital.

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