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Down To Earth

Augmented reality of the alternative energy sort

Keeping with the prevailing theme of geekdom and technology - we have to share with you a new advertising campaign from GE.  Maybe you saw the "Scarecrow" ad during the Super Bowl, the one promoting smart grid technology?  If you're like us, you were compelled to jump online and type out,, the URL the ad was promoting.  What awaits you just down the yellow brick road is a thing of technological wonder. 

GE's Smart Grid Augmented Reality, best understood by watching the below video, is a promotional 3D hologram / interactive function.  All you need is a webcam, and a printer to print off a Solar Panel Marker.  To launch the augmented reality, hold the Marker up to the webcam and watch it unfold into a 3D hologram on-screen.  You can interact with the hologram by rotating or moving the Marker -  or blow into the microphone to increase the speed of the wind turbine for example.  Besides being a total mind trip, this Augmented Reality feature is a wonderful way to conceptualize the ease and access of alternative energy.  And once again, if you're like us and are completely fascinated with wind turbines, then you have to try this out.  Read more about it HERE.

Down To Earth

The DTE blog is committed to reporting and sharing environmental news and sustainability information from across the Inland Northwest.