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Monday, October 21, 2019  Spokane, Washington  Est. May 19, 1883
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Huckleberries Online

Anyone Seen Today’s Issue of Smaller Brand X?

Huckleberries hears ... that the first edition of Tuesday's Coeur d'Alene Press has just been delivered. Seems the brand-new press had more than enough bugs to make the shake-down cruise less than satisfactory in Duane's world. Think: Titanic. As of a few minutes ago, the circulation department wasn't fielding calls. However, the SR's phones have been slammed by people calling us to ask where their Press was. Might be a good time to sign them up for the Better Paper?

Update: We just received our copy of the new, "improved" Coeur d'Alene Press (9:30 a.m.) -- and immediately noticed that it's (drum roll, puh-LEEZ) ... smaller. For the second time, the Brand X brain trust has reduced the size of its newspaper. I can envision the new Press motto now: A Small Newspaper to Cover A Small Idaho Town.

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Huckleberries Online

D.F. Oliveria started Huckleberries Online on Feb. 16, 2004. Oliveria's Sunday print Huckleberries is a past winner of the national Herb Caen Memorial Column contest.