On Facebook, Editor Vickie Holbrook/Idaho Press-Tribune offers a handy tip for those of you who circulate press releases to newspapers and other media: "A bit of advice for folks in the public relations business. If you want your press release read, please put a headline that says something in the subject line. If you put "press release" in the subject line, it gets mixed with the other 100 or so "press releases" an editor gets in a day. Just sayin' ..."
Question: Do you have any helpful tips re: getting your press release into local newspapers and other media?
D.F. (Dave) Oliveria joined The Spokesman-Review in 1984. He currently is a columnist and compiles the Huckleberries Online blog and writes about North Idaho in his Huckleberries column.
On Facebook, Editor Vickie Holbrook/Idaho Press-Tribune offers a handy tip for those of you who circulate press releases to newspapers and other media: "A bit of advice for folks in the public relations business. If you want your press release read, please put a headline that says something in the subject line. If you put "press release" in the subject line, it gets mixed with the other 100 or so "press releases" an editor gets in a day. Just sayin' ..."
