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The Spokesman-Review Newspaper

The Spokesman-Review Newspaper The Spokesman-Review

Spokane, Washington  Est. May 19, 1883
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WashYourHandsington

With a nod to the 1950s, the state Department of Health has a campaign to fight flu that almost begs for mockery. (Courtesy State / Washington State Department of Health)
With a nod to the 1950s, the state Department of Health has a campaign to fight flu that almost begs for mockery. (Courtesy State / Washington State Department of Health)

With a nod to the 1950s, the state Department of Health has a campaign to fight flu that almost begs for mockery.

. OLYMPIA – The state Department of Health has a message for flu season: WashYourHandsington.

The agency’s campaign reminding people to wash up, cover their coughs and get a flu shot is summed up in a slogan that puts “Your Hands” between the “Wash” and the “ington” in the state’s name. It comes complete with posters reminiscent of a 1950s tourism campaign, a radio jingle and an Internet video.

Cheesy? A bit silly? Easy to make fun of? Yes to all, says Tim Church, department communications director. Radio talk show hosts have made fun of it, and comedian George Lopez did a takeoff.

But it gets the point across, Church says. When people call to say they don’t like this campaign about washing your hands and getting a flu shot, he contends “they may not like it, but they’re getting the message.”  Jim Camden, SR

Do you think posters reminding folks to wash their hands, do any good?



Huckleberries Online

D.F. Oliveria started Huckleberries Online on Feb. 16, 2004. Oliveria's Sunday print Huckleberries is a past winner of the national Herb Caen Memorial Column contest.