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Spokane, Washington  Est. May 19, 1883

Huckleberries Online

Dennis: Luna Gets ‘F’ On PR Front

I have a feeling that the anti-reform teachers, parents and children are rising up and Tom Luna is losing the PR war. The incredible lack of countering the highly successful anti-reform earned media coverage is potentially devastating to the Supe's plan. His and his staff's PR silence is deafening. Tom Luna's political life is at stake, yet does his staff get it? Where are the pro-reform principals? Nowhere. Where are the pro-reform families? Nada. It's as if they think that the Senators and Reps are all that they need to pass this legislation. How terribly short-sighted/Dennis Mansfield. More here.

Question: Why hasn't Superintendent Tom Luna and his staff done a better job at trying to sell his education "reform" package?



D.F. Oliveria
D.F. (Dave) Oliveria joined The Spokesman-Review in 1984. He currently is a columnist and compiles the Huckleberries Online blog and writes about North Idaho in his Huckleberries column.

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