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The Spokesman-Review Newspaper
Spokane, Washington  Est. May 19, 1883

Huckleberries Online

Press: Ironmen Of The Future

Some things can’t be measured by money. Sure, Ironman has had a nice economic impact on Coeur d’Alene. We’re a bit dubious that it actually nets in the $8 million-$10 million range annually because at this time of year, the hotels and restaurants and retail stores are mostly busy with visitors anyway, but there’s little question the money that flows from these athletes and their families helps our communities financially. It’s also possible that after Ironman made North Idaho one of its homes, additional property has been gobbled up and perhaps businesses started by those who were introduced to the area by the event. But now, looking in the rear-view mirror of a decade as hosts, citizens and other community officials can rightly weigh what Ironman means — and what impact it will continue to have since agreeing to a new five-year contract — to them. While many of us in varying stages of codgerdom have been suitably inspired by Ironman to engage in healthier lifestyles, an even greater benefit might only now start to show up with our kids and grandkids/Coeur d'Alene Press Editorial Board. More here. (SR file photo of 2011 Ironman champ Craig Alexander high-fiving at finish line)

Question: Are you and your family more fitness conscious as a result of Ironman Coeur d'Alene?



D.F. Oliveria
D.F. (Dave) Oliveria joined The Spokesman-Review in 1984. He currently is a columnist and compiles the Huckleberries Online blog and writes about North Idaho in his Huckleberries column.

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