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Huckleberries Online

Battle Over Luna Laws Tops $6M

The 2012 campaigns for and against Propositions 1, 2 and 3 have busted the Idaho record for spending on ballot measures, with opponents having raised about $3.6 million and proponents about $2.5 million. The record was set in 1986 when 54 percent of voters affirmed the Legislature's passage of the Right to Work law, which bars union membership as a condition of employment. Unions spent $2.8 million attempting to overturn the law, proponents defended the measure with $1.167 million. While that doesn't account for 26 years of inflation, we're not finished in the battle between teachers unions and much of Idaho's GOP establishment and national supporters of school reform. Expect the airwaves to be chock-full of ads through Tuesday's vote/Dan Popkey, Idaho Statesman. More here.

Question: Which side do you think has been more effective in the advertising battle? Why?

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D.F. Oliveria
D.F. (Dave) Oliveria joined The Spokesman-Review in 1984. He currently is a columnist and compiles the Huckleberries Online blog and writes about North Idaho in his Huckleberries column.

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