"The name, 'ignite cda,' is symbolic of the energy the agency has helped create through our projects," said Dave Patzer, a board member.
Patzer added that the rebranding effort is connected to an effort launched a year ago, when the urban renewal agency hired Range NW to get input on how to better communicate the organization's message and work in Coeur d'Alene.
The first part of the process, he said, was commissioning Robinson Research to conduct a 600-person phone survey to assess the public's perception of the agency.
"They identified a significant shortfall in awareness of our agency's role in the projects we've helped to achieve," Patzer said. "With a new trade name, and more robust communication with the community, we intend to garner the community's attention and build understanding of what we do." Full story. Keith Cousins, Cda Press
So. What do you think of the new name?