“The (research and development) lab for the family business was our kitchen table,” said Tom Hulseman, the seventh of Robert and his wife Sheila’s 10 children. “The kids were the focus group.”
They picked red, blue, yellow and peach. That peach one obviously didn’t stick, but it was the 1970s, after all, said Paul Hulseman, the third oldest of the bunch.
Robert L. Hulseman, 84, died Dec. 21 in Northfield, north of Chicago. He spent his life immersed in the Solo Cup Co., succeeding his father, the company’s founder, as CEO in the 1980s, and inventing a number of products that have become ubiquitous in American life.