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Keeping Pace


Dale Earnhardt Jr. lends his voice to a new GPS system. (Photo courtesy of NASCAR) (The Spokesman-Review)
Dale Earnhardt Jr. lends his voice to a new GPS system. (Photo courtesy of NASCAR) (The Spokesman-Review)

Dale Earnhardt Jr. could never be accused of missing a chance to be part of unique marketing approaches to companies that come calling daily for his services. Check out the latest Dale Jr. branded item that is sure to be a hit with race fans.

Courtesy: NASCAR Business Communications

CHARLOTTE, N.C. (April 14, 2009) – NASCAR and Transplant GPS, in conjunction with JR Motorsports, today announced the introduction of the Spotter™ GPS Navigator, Dale Jr. Edition, the latest in Global Positioning System products featuring one of the most popular NASCAR Sprint Cup Series drivers, Dale Earnhardt Jr.

The Spotter GPS Navigator will launch with a pre-sale opportunity on on April 14 and be available at retail locations nationwide and NASCAR.COM Superstore on May 15. NASCAR.COM Superstore, and are also taking pre-sale orders.

The Spotter possesses all the features standard in a high quality personal navigation device (PND) but sets itself apart from other devices in that it was designed specifically for NASCAR fans. The Spotter provides pre-loaded points of interest unique to NASCAR, including NASCAR tracks, NASCAR Sprint Cup Series race shops and other NASCAR attractions.

The device provides turn-by-turn directions in Dale Jr.’s voice and unique style, including such commands as “hang a left”, “park it. We’re here” and “You drive, I’ll ride shotgun”. The Spotter offers users a selection of vehicles for the GPS pointer, including Dale Jr.s’ AMP Energy car, National Guard car or Team Hauler.

The Spotter also includes street name turn-by-turn guidance; 4.3” high resolution LCD with anti-glare screen; SiRF Atlas III GPS Module with Windows CE 5.0 Operating System; pre-loaded maps of the United States from Navteq (Q4 2008 map data); plus a video player, music player, photo viewing and E-book capabilities.

“The Spotter GPS is unique and innovative and will resonate well with our loyal NASCAR fan base,” said Blake Davidson, managing director for licensed product for NASCAR. “Dale Earnhardt Jr. has such a strong following in our sport and his personal touch on this GPS creates a great connection between the driver and the fan.”

For complete details on the Spotter GPS Navigator, Dale Jr. Edition, please visit

Keeping Pace

Motorsports correspondent Doug Pace keeps up with motorsports news and notes from around the region.