We didn't make up that description.
Tonight is when Seattle tech guy Chris Pirillo gets his chance to sound off on social media, at an event hosted by LaunchPad INW.
Pirillo got to town all right today. The picture here is the proof. He quickly posted a comment on his blog saying that may be stretching it a bit.
No. We don't like the term "social media guru" either. My suggestion: media maestro.