Clearwater Paper Co. will build a new paper machine in the Southeast to expand sales of its private label tissue.

The new machine and seven converting lines will produce bathroom tissue and paper towels for East Coast markets, officials announced Tuesday. The new facility will cost an estimated $260 million to $280 million.

Clearwater Paper hasn’t chosen a site for the facility, which will employ up to 250 employees. The Spokane-based company expects to break ground on the new facility during the third quarter. At full production, the facility will produce about 10 million cases or 70,000 tons of bathroom tissue and paper towels annually.

Clearwater Paper also has operations in Lewiston.

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