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The Spokesman-Review Newspaper The Spokesman-Review

Spokane, Washington  Est. May 19, 1883
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Office Hours

Does the word ‘think’ make you a better thinker?

Our newsroom colleague Paul Turner mentioned in his Slice column recently the appearance in downtown Spokane of the word "think." on a mural not far from the heart of town. The source, at the time, was unknown. He later got a message from Dennis Magner, one of the founders of Spokane ad agency Magner Sanborn. Magner explained how the word got there.

The company had just moved this summer into newly remodeled offices on the third and fourth floors of the Banner Bank Building, 111 N. Post.

Magner and partner Jeff Sanborn were looking for some way to crystallize ideas, especially for people in the company's brand new conference room, which looks out to the east over the roofs of the next block.

They settled on a single word, painted on a wall 50 yards away.

In his note to Paul, Dennis wrote:

So at one level, it's like having something staring back at us when we're staring out the window. At another level it's a reminder to our staff that good "thinking" is the core product that we provide. And hopefully it reminds some other folks to think along the way as well.

 Can anyone else find something similar in the community, a calling card or corporate slogan that has  become a quiet (or noisy) part of the landscape?  Please let us know if you know of something that fits.

Tom Sowa
Tom Sowa covers technology, retail and economic development and writes the Office Hours blog.