Seven company presidents today rode the big quad chair at Schweitzer Mountain Resort as part of the great Sandpoint Chairlift Pitch Contest.
In the photo here, eventual winner, CEO Tracy Gibson of Ruby's Lube, pitches judges Kevin Kluender and Travis Kaull, on the left and judge Ty Taitch, on the right.
The contest, the first of its kind in the region, pitted CEOs of seven young companies competing on the chair lift to be selected as the winning startup.
Gibson wins $1,000, six months of free office space and some support services provided by area businesses. Mark Rivers, who's helped organize the event, described the goal as nurturing Sandpoint's entrepreneur network, specifically in the outdoor and recreation industry.
Ruby's Lube is the maker of a line of natural products that protect skin and lips for outdoors types.