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Spokane’s Oz Fitness, sold to two state guys, will be rebranded müv Fitness

Friday's story about the former owners of Vision Quest gyms had only as much information as was supplied to us by a PR company.

Today (Sept. 12) we got to talk with partner Jeff Carlson. Three key points:

* He isn't a Spokane native, correcting the story's first statement that two Spokane "natives" were buying Oz Fitness and rebranding it. "I was born in Seattle and grew up there, but I spent a lot of time visiting Spokane," he said. His business partner, Chip Schwerzel, is from Spokane originally.

A PR sheet mistakenly said Carlson was a Spokane native.

* Second:  the new business name will be mv Fitness. The U will have an umlaut, and Carlson said he couldn't give a great reason for that choice.

* They also plan to expand the business, both in focus and in geography. The four sites in Spokane will all add personal training, something Oz Fitness hadn't offered, Carlson said. He also plans to grow the business. Eventually it will look to move into the Seattle area, at some future point.



The Spokesman-Review business team follows economic development in Spokane and the Inland Northwest.