As a reporter, I get upwards of 100 emails a day. But some just jump out at you.
"More than 6,500 scientists and doctors will convene at SLEEP 2009," one recent one began.
It turns out that a group called the "Associated Professional Sleep Societies" hosts an annual scientific conference about, yes, sleeping.
They've been holding these conferences for 23 years.
The group also publishes a monthly journal entitled -- you guessed it -- SLEEP.