Today is National Coffee Day, as declared by the U.S. coffee industry.
Not to be confused with International Coffee Day, which is Thursday.
What that means for the individual coffee drinker depends on where you get your cuppa joe.
Some places will offer a free cup with a donut or other food item. Others will offer discounts.
Some, but not all, stores of the nation's biggest coffee purveyor, Starbucks, will offer a free taste of its single origin coffee. Not universal though, so individual experiences may vary. But it won't hurt to ask, and be sure to wish your barista "Happy Coffee Day" or, if you prefer, "Happy Hot Beverage Day" if you don't want to seem to be taking sides on caffeinated drinks.
Baristas at some Starbucks might also hand out a leaflet that talks about how the company has a terrible scheduling system.
So what will happen on International Coffee Day? We'll probably just have to wait and see. Maybe Juan Valdez and Mrs. Olson will show up.