Arrow-right Camera
The Spokesman-Review Newspaper

The Spokesman-Review Newspaper The Spokesman-Review

Spokane, Washington  Est. May 19, 1883
Cloudy 47° Cloudy


Pac-12 Networks going on offensive vs. DirecTV


FROM PULLMAN -- The fight between the Pac-12 Networks and DirecTV has been very tense and very public for the better part of the last year.

It's not getting any friendlier.

The Pac-12 Networks are launching a "Compare" campaign today, the goal of  which is to further urge Pac-12 sports fans to drop DirecTV in favor of a television provider that carries Pac-12 Networks. The Pac-12's message remains that DirecTV has been offered the same deal as every other provider, but still refuses to agree to a deal.

The campaign will feature school-specific advertisements in print, on television and on radio. Here's what the WSU print ad looks like. Have to admit, it's pretty funny.

WSUDirecTV by christiancaple

The TV and radio spots will riff off the same theme. The Pac-12 Networks website has already dedicated a stand-alone page to this cause, with testimonials from a few conference athletic directors -- Bill Moos included -- urging their fans to drop DirecTV.

It's an interesting strategy. Think it'll work?

Christian Caple can be reached at Twitter: @ChristianCaple

SportsLink is your portal into sports news around the Inland Northwest and beyond. You'll find updates, notes and opinions, and plenty of reader feedback.

Looking for a Grip on Sports?

Vince Grippi's daily take on all things regional sports has been moved to our main sports section online. You can find a collection of these columns here.