Invest, With Lime And Salt

The makers of Jose Cuervo are hoping to take advantage of the “Tequila Effect.”

The moniker was given to the steep drop in Latin American stocks following the devaluation of the Mexican peso. It’s made it easier for Mexican exporters, which earn coveted hard currency, to attract foreign investors.

The famous Mexico City-based group of companies that make and distribute Jose Cuervo tequila, which has more than 50 percent of the U.S. market, is considering taking advantage of that appetite.

Tequila Cuervo La Rojena is considering selling bonds worth $50 million that would be backed by its international sales of liquor.

Merrill Lynch Corp. was being considered to manage the bond sale.