Boy George’s New Album Coming Out In August

Sat., July 15, 1995

Billboard

An album of rock-oriented songs is probably the last thing that Boy George’s fans would expect from the pop-dance icon. But then, he’s never gone for the expected, and according to him, his new Virgin disc, “Cheapness & Beauty,” simply shows another side of his multifaceted personality.

“Music is music, and all I’m doing with this album is exploring a different form of expression,” says George. “I grew up with harder rock sounds like (David) Bowie. In fact, he was an obsession of mine. I used to turn up at his house and stand there like a fan. I was a punk. It was all about Patti Smith, the Ramones, anything but disco.”

The new album, to be released by Virgin on Aug. 29, is certainly “anything but disco.” The songs run the gamut from hard, ‘80s-style rock to midtempo, acoustic numbers.

Much of Virgin’s marketing plan is being coordinated in conjunction with the mid-September release of George’s autobiography, “Take It Like A Man,” which is already out in the U.K., according to Phil Fox, Virgin’s director of product management. The first 100,000 copies of the book will include a bookmark touting George’s new album. “We figure anyone who is a big enough fan to pick up the book will definitely want to know about the new album,” says Fox.

Virgin and the book’s publisher, HarperCollins, are also discussing the possibility of George doing instores at retailers that sell both records and books.

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