Arrow-right Camera

The Spokesman-Review Newspaper The Spokesman-Review

Spokane, Washington  Est. May 19, 1883
Clear Night 23° Clear
News >  Nation/World

A New, Old Idea For General Mills

Associated Press

General Mills Inc. will launch a frosted version of its Cheerios cereal this fall, in an attempt to break a streak of sluggish cereal launches over the past few years.

Since 1992, the consumer foods maker has found little success with new cereals. Of the eight new products launched over the three years, four were discontinued and another one never made it past the test market.

But General Mills hopes to find success in a product that consumers already know.

The Frosted Cheerios will be marketed as sweet, yet healthy.

The “plain sweet” category of cereals, which currently makes up 17 percent of the cereal market by volume, is the fastest growing breakfast cereal subsegment. Golden Grahams is currently General Mills’ only cereal in the “plain sweet” category.

General Mills is second to Kellogg’s in overall U.S. cereal volume.

The Spokesman-Review Newspaper

Local journalism is essential.

Give directly to The Spokesman-Review's Northwest Passages community forums series -- which helps to offset the costs of several reporter and editor positions at the newspaper -- by using the easy options below. Gifts processed in this system are not tax deductible, but are predominately used to help meet the local financial requirements needed to receive national matching-grant funds.

Subscribe to the Coronavirus newsletter

Get the day’s latest Coronavirus news delivered to your inbox by subscribing to our newsletter.


Annual health and dental insurance enrollment period open now

 (Courtesy Washington Healthplanfinder)
Sponsored

2020 has been a stressful year for myriad reasons.