Hawaii Tourism Recovers From Slump In Business

If you’ve been contemplating a fall or winter trip to Hawaii, this may be the time to stop contemplating and start booking.

Three years after Hurricane Iniki and an international economic downturn crippled the islands’ tourism industry, the new round of natural disasters in Mexico and the Caribbean apparently is redirecting many travelers toward Hawaii. As a result, Hawaiian flights and hotel rooms are likely to fill up faster and more often than they did in the late months of 1992, 1993 or 1994.

“There’s more demand,” said Bryan Murphy, New York-based spokesman for the Hawaii Visitors Bureau. Since the hurricanes and earthquakes of September and early October, he said, ” we’re experiencing a couple of hundred phone calls a day, and that’s 15 percent to 20 percent more than normal.”

In speaking with island hotels, Murphy said, he’s finding that “they’re all on the plus side as opposed to (the business) they were doing last year at this time.”

At Outrigger Hotels & Resorts, a statewide chain of 29 hotels and condominium projects (about 8,400 rooms altogether), marketing director Bryan Klum said winter bookings are “a little stronger than we would have expected at this point.” Before the disasters began in Mexico and the Caribbean, Klum said, the Outrigger chain’s overall occupancy rate was expected to run above 75 percent to 80 percent in November, tapering off to mid-70s in December. But now, he said, both the figures are likely to jump about five percentage points.

Murphy and others theorized that since much of the added traffic to Hawaii will be newcomers, they’re likely to focus their attention first on the state’s most high-profile destinations, beginning with Oahu and Maui.

In the offices of Pleasant Hawaiian Holidays, one of the largest sellers of package trips to the islands, spokesman Ken Phillips reported that in early October, calls to the company increased 15 percent to 20 percent beyond usual levels. The month’s bookings, Phillips said, had started at a pace that, if sustained, would make it one of the busiest Octobers the company had ever experienced. The troubles in Mexico and the Caribbean, Phillips said, are “the only thing we can think of that would cause such a surge.”

At United Airlines, one of the leading carriers of tourists to the islands, spokesman Joe Hopkins said the airline’s fall figures show “very healthy” traffic to Hawaii - tickets sales matching last year’s figures, despite the fact that prices are higher this year. Hopkins cautioned, however, that he’d seen nothing that directly connected Hawaii’s resurgence to recent disturbances in Mexico and the Caribbean.

Hawaii’s own tourism troubles reached a low point in 1992, when recessions in the United States and Japan reduced arrivals, and Hurricane Iniki devastated Kauai in September. In the succeeding years, the state has been gradually regaining tourist traffic.

The Kobe earthquake in January of this year also inhibited eastward travel by Japanese tourists. In August, traditionally the busiest month of the year, the Hawaii Visitors Bureau this year counted 648,570 visitors, 300,570 of them from the mainland, an overall increase of more than 6 percent over August 1994.