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The Spokesman-Review Newspaper
Spokane, Washington  Est. May 19, 1883

‘Sun Signs’ Author Linda Goodman Dies

Compiled From Wire Services

Linda Goodman, whose down-to-earth insights into character traits were credited with bringing astrology out of the occult section and onto the best-seller lists with the 1968 publication of “Sun Signs,” died on Saturday at Penrose Hospital in Colorado Springs, Colo. She was about 70 and lived in Cripple Creek.

The hospital said the cause was complications of diabetes.

It may have been “the dawning of the age of Aquarius,” as the 1960s song put it, but until Goodman, a one-time newspaper reporter and sometime radio writer who had picked up an interest in astrology from grocery store booklets, sat down at her typewriter, the rays had not caused a blink in the publishing industry.

Within months after an obscure publisher named Taplinger brought out “Sun Signs,” in 1968, it had become the first book on astrology to make The New York Times best-seller list.

Since then, her agent, Arthur Klebanoff, said Tuesday, “Sun Signs,” and two follow-up volumes, “Love Signs,” (1978) and “Star Signs,” (1988) have sold more than 30 million copies in 15 languages and continue to sell some 200,000 copies a year.

The $2.3 million paid for the paperback rights to “Love Signs,” set an industry record.

Goodman’s original name was Mary Alice Kemery.