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The Spokesman-Review Newspaper
Spokane, Washington  Est. May 19, 1883

Women/Sport Being Mailed To More Than Half-Million

If you’re one of 450,000 Sports Illustrated women subscribers, there’s a good chance you’ll be receiving a copy of Sports Illustrated Women/Sport in the mail this week.

If your name is Chris or Cory or M.K., well, there’s a good chance SI won’t know you’re a female. And there’s a chance you won’t be receiving a free premier issue.

In addition, 60,000 women selected from the Time Warner database will receive Women/Sport.

John Jay, Women/Sport publishing director, said the expected newsstand sales will be more than 100,000.

The magazine, which will be on newsstands April 21 and sell for $2.95, is targeted to the “Title IX generation,” women ages 18-34. It will cover personalities and issues.

The spring edition is the first of two issues that will be published this year. The second issue is due out the first two weeks of September.

In the meantime, Jay said, Time Warner is going to “exhaustively question them (women) through a questionnaire. … What they’d like to see in it. What other types of magazines they read. Who they are.”

The plan, said Jay, is to publish Women/Sport on a monthly basis, beginning in January or February 1998.

In addition to Women/Sport, a number of new magazines devoted to women’s sports and fitness are scheduled to hit the newsstands this summer or fall.

Conde Nast’s Sports for Women is set to launch in September. However, the outcome of a lawsuit filed by another women’s sports magazine, which also is on the drawing board, could delay that.

Jump, a teen magazine that focuses on fitness, is scheduled to debut in August.

, DataTimes